Wednesday, 20 November 2013

Cascade makes Thylacine extinct on label

In what we think is one of the strangest marketing decisions ever made, Tasmanian brewery Cascade has dumped the iconic Tasmanian Tiger from its labels.

As part of its rebranding to tap into the niche market for craft beer, it has ditched the (supposedly extinct) marsupial and replaced it with...a picture of the brewery.


We've also heard Cascade has quietly moved its Thylacine model, the one which used to sit behind the bar, elsewhere in line with the new branding direction. We'll miss that Tiger!

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