Monday, 20 June 2011
From bird to brew - Moa Beer
It's not quite as rare as its name-sake (pictured above being attached by a giant Haast's Eagle), but Moa Beer is increasing in popularity and destined to enjoy a much wider distribution.
The Kiwi company is already New Zealand's biggest exporter of beer to the US and elsewhere, including Singapore, Denmark, Vietnam, Brazil and Antarctica.
Naturalists might be interested to know every year the company sponsors the Moa Easter Bunny Hunt, held to assist New Zealand farmers plagued by rabbits. The latest event saw nearly 23,000 rabbits killed, plus 979 hares, eight pigs, countless stoats and a goat.
Too late to help out the Moa, but it does make for an impressive beer label.